Email marketing has long been a popular technique for businesses of all sizes. Nowadays, new techniques like social media are getting more attention, but email still has a large role to play. So why is it so effective, and how can you make the most of your email marketing strategy? Why Is Email Still So…
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who your company has not previously had communications with”. Of course, this form of marketing is essential – you need to be constantly pushing new boundaries…
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on page 1 of Google before they enter another search phrase, so the higher up on Google your website is – the better. So how does…
Most social media platforms allow businesses to set up advertising on their accounts and Twitter, which is out there leading the pack with Facebook, LinkedIn, Instagram and Google+, is no exception. However, advertising on Twitter does not involve creating the traditional micro ad that is seen in the right columns of sites and accounts. The…
There was a time in online marketing where the optimal way to make contact with your target market was through emails or a website contact form. Both methods require the prospective customer to enter their contact details, which can be used for future promotion purposes if no sale results. Of course, this is still vital…
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be all powerful, but actually, its powers are really quite restricted as far as working out what your business website is actually all about. One of…
It is essential to audit your business website on a regular basis to ensure that it is optimised to maximum effect both for the search engines and for conversions. SEO, by default, is an on-going process but there may be fundamental issues which need attention to boost website performance. So, what areas do you need…
In last month’s article, Twitter Tips for Business – How to master tweeting to market your business, we covered getting those messages out there – keeping to 140 characters and creating a powerful tweet that is likely to engage, excite, and build relationships. But, however cute that little tweet is, it needs to be created…
Social media is an absolute necessity for creating an online presence for your website in the 21st century. There is no doubt that the big 4 (LinkedIn, Facebook, Twitter and Instagram) can all compliment online campaigns by generating leads, increasing brand awareness, creating powerful networking opportunities and boosting conversions. However, aren’t we getting a little…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
