As Web Results Direct turns 21, we spoke to David Glaser, Director at WRD, about the inception and journey of the company since 2001. What made you decide to start Web Results Direct and why? “It struck me over 21 years ago that there were people able to build some really great websites and…
The internet is full of SEO advice, much of it is really good quality (although there is a lot of it that is awful and/or dubious, so do check your sources!) and if you want a list of what we consider to be some of the best SEO resources out there, we have a post…
SEO is a constantly changing field, so it’s vital to keep up to date. However with so many players, and the goal-posts always moving, it can be challenging to stay ahead of the curve. Thankfully, there is a wealth of knowledge shared by the top SEO experts available for us to absorb. We have rounded…
As you would expect for a topic such as SEO the internet is full of SEO “advice” but how do you know what is trustworthy? Has it been written by someone with experience or someone who is just starting out? (The Dunning–Kruger effect is a real thing in this industry!) Even when SEO advice is…
Marketeers are often in a position where they find themselves having to choose between PPC or SEO, often based on budget limitations, perceived constraints based on their campaign goals/objectives, and sometimes instructions from above. We believe that this is a false dichotomy. SEO and PPC both have strengths and weaknesses and by using them together…
Having a robust ecommerce strategy in place ahead of the Holiday season has never been more important than it is in 2020. In a year where online Christmas shopping is set to reach record highs, and with competition more aggressive than ever, understanding how you can leverage online shopping to your advantage is vital to…
What is an Ad Platform? An ad platform is a piece of technology made with the intention of monetizing online traffic. This online traffic can take a number of different forms, from users seeking a product or service, to entertainment or online social interactions. Ad platforms make money, put simply, through their users’ attention and…
Throughout the entirety of the COVID-19 pandemic so far, we have seen a continuous rise in the number of customers opting to shop online. Since the UK government re-tightened social distancing restrictions mid-September, it is only natural that retail businesses of all sizes across the UK are starting to worry about in-store sales for Q4,…
What is a search engine? A search engine is a programme created to serve users content relevant to their search intent and requirements. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. The very first “search engine” was the Archie Query…
