SEO is a constantly changing field, so it’s vital to keep up to date. However with so many players, and the goal-posts always moving, it can be challenging to stay ahead of the curve. Thankfully, there is a wealth of knowledge shared by the top SEO experts available for us to absorb.
We have rounded up our list of top SEO influencers to follow, who we believe deliver actionable tips and solid recommendations.
If you’ve been working in SEO for a while, you will have come across the likes of John Mueller (@JohnMu). He is of course a valuable resource in the SEO community but our list recommends thought leaders you may not necessarily have come across – so we hope this brings you some fresh content!
Without further ado, let’s go into our top 11 SEO Gurus to follow in 2023.
- Barry Schwartz @rustybrick
Barry is the CEO of RustBrick, a New York based web development agency. He is the News Editor of Search Engine Land and Editor of Search Engine Roundtable. Barry is a speaker & facilitator at conferences such as Search Marketing Expo and Search Engine Strategies. He also provides an advisory role for Google, Yahoo!, Search and Microsoft’s Bing.
- Martin Splitt @g33konaut (Developer at Google)
Currently a Developer at Google Switzerland, Martin helps developers and content creators build quality web content. Martin specialises in writing code and working on open source projects.
- Lily Ray @lilyraynyc
Lily is Senior Director of SEO & Head of Organic Research at Amsive Digital, a marketing agency based in New York. Lily regularly posts about Google updates and speaks on podcasts about SEO topics.
- Cyrus Shepard @CyrusShepard
Previously at Moz, Cyrus is the founder of Zyppy SEO Software and Consulting, and also the founder of Fazillion Media. As an SEO consultant who has worked with Fortune 500 companies, Cyrus is one of the most trusted voices in the world of search.
- Dr. Pete Myers @dr_pete
Dr Pete is a Marketing Scientist at Moz. He is also the architect of the MozCast Project, which detects when Google has made an update to their algorithm. Pete is an avid content marketer and widely discussed topics such as content creation and Google in interviews on various podcasts and video streams.
- Aleyda Solis @aleyda
Aleyda is an SEO Consultant for Moz Associate and founder of Orianti; an SEO consultancy. She’s also Co-Founder of Remoters, a resource hub for remote working professionals and organisations.
- Brian Dean @BrianEDean
Brian is CEO at Exploding Topics; a trend-spotting algorithm tool which analyses searches. He is the Founder of Backlinko; an SEO training blog. Brian exemplified the idea of quality over quantity in regards to content marketing and search engine optimization.
- Julie Joyce @JulieJoyce
Julie is the owner of Link Fish Media; a link building company based in North Carolina. She hosts SEMRush’s webinar series ‘Show Me The Links’ and is a columnist for Search Engine Journal. Julie is also co-founder of the SEO Chicks blog; “The SEO blog with attitude”.
- Rand Fishkin @randfish
CEO of SparkToro, and CoFounder of Moz, Rand is well known for his ‘Whiteboard Fridays’ video series where he delivers SEO knowledge. Today, he is the CEO and co-founder of SparkToro, a market research tool, designed to help you understand your audience better.
- Danny Sullivan @dannysullivan
Danny is the Public Liaison for Search at Google, Founding Editor of Search Engine Landa and Marketing Land.com . He was a co-founder of Third Door Media, which publishes Search Engine Land, Marketing Land, and MarTech Today and produces the SMX: Search Marketing Expo and MarTech events.
- Jono Alderson @jonoalderson
Jono is the Head of SEO for Yoast. He is a digital strategist, marketing technologist and full-stack developer. He regularly discusses PHP, web development, futurology and WordPress and can be found contributing to a range of talks and interviews.
We hope you enjoyed our list of top SEO Gurus to follow. We recommend you follow these individuals to keep on top of best practices in an ever-changing industry. By following these SEO thought leaders, you can gain knowledge that you can implement on your website to improve its quality and rankings.