Google Shopping Consultation
Management Services, Strategy & Consulting
Whether you’re a start-up or an established brand, we can successfully set up and manage profitable Google Shopping campaigns that generate revenue/positive Return on Ad Spend (ROAS) whilst strengthening your brand awareness.
Case Studies
Approach
We work closely with you to organise and perfect your product feed to increase the relevance of your ads and drive more sales. At WRD, our goal is to maximise the return on your ad spend. Our monthly management also includes the reporting itself, and a monthly follow-up call.
Method
Our setup procedure includes both setting up your Google Merchant Centre and Google Ads accounts; and the product feed itself, that automatically refreshes every day, making sure your inventory is always up to date when it comes to stock levels, availability, and prices. We can also run successful promotional campaigns should you plan to launch a sitewide discount.
Strategy
Our strategy covers all aspects of your e-commerce site’s offering with a campaign structure that represents your main product groups. Thanks to continuous optimisation and A/B testing, our approach focuses on maintaining and improving positive ROAS, taking into account your delivery costs, profit margins and any other associated fees.
Google Shopping Services
Google Shopping is one of the most profitable marketing channels for e-commerce businesses. Formerly known as ‘Product Listing Ads’, it provides your retail business with a great platform to maximise product visibility on Google Search at reasonably low click costs. It’s suitable for both small businesses with a limited inventory, as well as big retailers with multiple product ranges/product groups.
What Our Clients Say
Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated
Darren Housden, Business Development Director, Sodexo
System wide sales for the month of August showed a 39% increase on the same period last year. Most franchisees posted their highest sales orders received for the year and some their highest ever! Five franchisees sold over £100k for the month.
Granite & TREND Transformations
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Case Studies
Fujifilm EU
Web Results (WRD) was retained by Fujifilm EU to support the European Graphics Systems Division with its cross channel digital marketing activities, with the primary focus of activity being the generation of an improved prospect pipeline and increased revenue and sales for the Graphics Division across all European territories.
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Target Ovarian Cancer
This case study highlights the achievements of our paid media team who significantly improved website conversions and awareness around the disease and its symptons for the national charity, Target Ovarian Cancer using pay-per-click search marketing, whilst working for free on a Pro-Bono basis.
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FAQs
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What is Google Shopping?
Google Shopping is one of the most profitable marketing channels for e-commerce businesses. Formerly known as ‘Product Listing Ads’, it provides your retail business with a great platform to maximise product visibility on Google Search at reasonably low click costs. It’s suitable for both small businesses with a limited inventory, as well as big retailers with multiple product ranges/product groups.
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What type of clients does WRD work for?
Our Google Shopping specialists have worked successfully on campaigns of all sizes, from hyper-local focused campaigns for smaller businesses, to global campaigns for household names. There is no client too big or small for our team, whatever you require, we are confident we can offer a solution.
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What are your fees?
We have a standard shopping campaign setup fee, although more complicated feed set-ups can require additional fees if we need to liaise with developers/third parties or build bespoke feeds, depending on your CMS/platform. Monthly management costs are dependent on the campaign scope/size. Specific pricing is provided once we have reviewed your CMS/platform and discussed your objectives.
Contact one of our Google Shopping Specialists
Get Started with Google Shopping
Discuss your Project
