Google Shopping Consultation

Management Services, Strategy & Consulting

Whether you’re a start-up or an established brand, we can successfully set up and manage profitable Google Shopping campaigns that generate revenue/positive Return on Ad Spend (ROAS) whilst strengthening your brand awareness.

Call us to discuss your project on 01483 429222

Approach

We work closely with you to organise and perfect your product feed to increase the relevance of your ads and drive more sales. At WRD, our goal is to maximise the return on your ad spend. Our monthly management also includes the reporting itself, and a monthly follow-up call.

Method

Our setup procedure includes both setting up your Google Merchant Centre and Google Ads accounts; and the product feed itself, that automatically refreshes every day, making sure your inventory is always up to date when it comes to stock levels, availability, and prices. We can also run successful promotional campaigns should you plan to launch a sitewide discount.

Strategy

Our strategy covers all aspects of your e-commerce site’s offering with a campaign structure that represents your main product groups. Thanks to continuous optimisation and A/B testing, our approach focuses on maintaining and improving positive ROAS, taking into account your delivery costs, profit margins and any other associated fees.

Google Shopping Services

Google Shopping is one of the most profitable marketing channels for e-commerce businesses. Formerly known as ‘Product Listing Ads’, it provides your retail business with a great platform to maximise product visibility on Google Search at reasonably low click costs. It’s suitable for both small businesses with a limited inventory, as well as big retailers with multiple product ranges/product groups.

What Our Clients Say

Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated

Darren Housden, Business Development Director, Sodexo

System wide sales for the month of August showed a 39% increase on the same period last year. Most franchisees posted their highest sales orders received for the year and some their highest ever! Five franchisees sold over £100k for the month.

Granite & TREND Transformations

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Case Studies

Fujifilm EU

Web Results (WRD) was retained by Fujifilm EU to support the European Graphics Systems Division with its cross channel digital marketing activities, with the primary focus of activity being the generation of an improved prospect pipeline and increased revenue and sales for the Graphics Division across all European territories.

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Target Ovarian Cancer

This case study highlights the achievements of our paid media team who significantly improved website conversions and awareness around the disease and its symptons for the national charity, Target Ovarian Cancer using pay-per-click search marketing, whilst working for free on a Pro-Bono basis.

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FAQs

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What is Google Shopping?

Google Shopping is one of the most profitable marketing channels for e-commerce businesses. Formerly known as ‘Product Listing Ads’, it provides your retail business with a great platform to maximise product visibility on Google Search at reasonably low click costs. It’s suitable for both small businesses with a limited inventory, as well as big retailers with multiple product ranges/product groups.

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What type of clients does WRD work for?

Our Google Shopping specialists have worked successfully on campaigns of all sizes, from hyper-local focused campaigns for smaller businesses, to global campaigns for household names. There is no client too big or small for our team, whatever you require, we are confident we can offer a solution.  

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What are your fees?

We have a standard shopping campaign setup fee, although more complicated feed set-ups can require additional fees if we need to liaise with developers/third parties or build bespoke feeds, depending on your CMS/platform. Monthly management costs are dependent on the campaign scope/size. Specific pricing is provided once we have reviewed your CMS/platform and discussed your objectives.

Contact one of our Google Shopping Specialists

Get Started with Google Shopping

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