Google Shopping Agency
Campaign Management Services for Shopping Ads
Whether you’re a start-up or an established brand, WRD will successfully set up and manage profitable Google Shopping campaigns within the Google Ads Merchant Centre that generate revenue/positive Return on Ad Spend (ROAS) whilst strengthening your brand awareness.
Case Studies
Approach
WRD works closely with its clients to organise, optimise and perfect their product feeds to the Google Merchant Centre in order to increase the relevance of their Google Shopping ads and generate more product sales. WRD’s goal is to maximise the return on our clients’ ad spend and Shopping Ads Campaign management fees include reporting and regular account calls and updates.
Method
The Shopping campaign setup procedure includes setting up the Google Merchant Centre, the Google Ads accounts, and the product feed itself. The feed into the Merchant Centre automatically refreshes every day, ensuring that the client’s inventory is always up to date when it comes to stock levels, availability, and prices. WRD also run successful promotional Google Shopping campaigns should clients wish to launch sitewide discount campaigns.
Strategy
The Shopping campaign strategy covers all aspects of the client’s e-commerce product offering, with an ad campaign structure that represents the main product groups. Thanks to continuous optimisation and A/B testing, WRD’s approach focuses on improving ROAS, taking into account the client’s delivery costs, profit margins and any other associated fees.
Google Shopping Ads Management
Google Shopping is one of the most profitable marketing channels for e-commerce businesses. Formerly known as ‘Product Listing Ads’, it provides your retail business with a great platform to maximise product visibility on Google Search at reasonably low click costs. It’s suitable for both small businesses with a limited inventory, as well as big retailers with multiple product ranges/product groups.
Up to £400 in Free Click Spend for new Google Shopping customers
What Our Clients Say
Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated
Darren Housden, Business Development Director, Sodexo
System wide sales for the month of August showed a 39% increase on the same period last year. Most franchisees posted their highest sales orders received for the year and some their highest ever! Five franchisees sold over £100k for the month.
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Case Studies
Fujifilm EU
WRD was retained by Fujifilm EU to support the European Graphics Systems Division with its cross channel digital marketing activities, with the primary focus of activity being the generation of an improved prospect pipeline and increased revenue and sales for the Graphics Division across all European territories.
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Luxury London Makeup Brand
This digital marketing case study highlights the achievements of our SEO and Paid Advertising teams who increased the client’s organic search and paid revenue by 1,317% and 3,668% respectively (when comparing the 9 months prior to WRD being appointed, to the most recent 9 months).
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FAQs
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What is Google Shopping?
Google Shopping is one of the most profitable marketing channels for e-commerce businesses. Formerly known as ‘Product Listing Ads’, it provides your retail business with a great platform to maximise product visibility on Google Search at reasonably low click costs. It’s suitable for both small businesses with a limited inventory, as well as big retailers with multiple product ranges/product groups.
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What type of clients does WRD work for?
Our Google Shopping specialists have worked successfully on campaigns of all sizes, from hyper-local focused campaigns for smaller businesses, to global campaigns for household names. There is no client too big or small for our paid ads team, whatever you require, we can offer a solution.
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What are your fees?
We have a standard Google Shopping campaign setup fee, although more complicated feed set-ups can require additional fees if we need to liaise with developers/third parties or build bespoke feeds into the Google Merchant Centre, depending on your CMS/platform. Monthly campaign management costs are dependent on the campaign’s scope/size. Specific pricing is provided once we have reviewed your CMS/platform and discussed your objectives and sales targets.
Contact one of our Google Shopping Campaign Specialists
Optimise Your Google Shopping Campaigns
Discuss your Project
