Web Results (WRD) was retained by Fujifilm EU to support the European Graphics Systems Division with its cross channel digital marketing activities, with the primary focus of activity being the generation of an improved prospect pipeline and increased revenue and sales for the Graphics Division across all European territories.
What we Do
WRD’s PPC campaign management is focused on improving cost-per-click (CPC), click-through rates (CTR), cost-per-acquisition (CPA), visitor engagement and, most importantly, website conversions and sales.
We will increase your company’s visibility through search ads, display banner ads, Google shopping campaigns and YouTube video ads.
How we Work
PPC ad campaigns can be run as part of an on-going awareness generation campaign for target keywords relevant to the client’s site and products and/or as one-off ad campaigns focused on specific events, promotions, activities, or initiatives.
Our Google qualified PPC specialists work across B2B, B2C and eCommerce in multiple countries, languages and for a huge range of clients in wildly diverse industries.
Pay-per-click ad campaigns are strategically developed based on the client’s objectives, organisational goals, target audiences and budgets.
Ongoing campaign management focuses on improving the key performance metrics of the campaign and delivering increased revenue and leads based on the foundations of strategic advice, consultancy and transparent reporting.
Paid advertising consultancy and PPC campaign management services are scalable based on the available click budgets for each client. PPC activities are often supported by the implementation of WRD’s SEO and digital marketing service, conversion rate optimisation services, digital consultancy and social media ad campaign management services.
We offer Google Ads and Microsoft Ads (formerly known as Bing Ads) campaign management and we have strong experience in running campaigns on Facebook, LinkedIn, Twitter and YouTube. Via the vast Google Display Network, our service includes setup, graphic design and day-to-day management. We provide comprehensive audits and budget optimisation services to help you achieve your PPC goals. Using remarketing campaigns we capture your target audience again to increase ROI and can also promote your products across Amazon or Google Shopping.
- Search Engine PPC Management
- Social Media PPC Management
- Display/Banner Advertising
- PPC Audit & Optimisation Projects
- Amazon Advertising/E-commerce
- Remarketing Ad Campaigns
Check out our excellent reviews on googleGoogle Reviews
This case study highlights the achievements of our paid media team who significantly improved website conversions and awareness for the national charity, Target Ovarian Cancer using PPC search marketing whist working for free on a Pro Bono basis.
Frequently Asked Questions
What is PPC?
Pay Per Click (PPC) is an online advertising model in which advertisers pay a fee every time their ads are clicked. PPC is a great way to instantly display your products or brand at the top of the Google search results for specific search terms used by your prospective customers in order to improve your brand’s visibility within search engines. The PPC model is also used on social media platforms, although the user targeting there is most often based on the demographics and interests of your potential customers, rather than search terms.
What is PPC campaign management and why do I need it?
PPC management is the process of consistently reviewing and optimising a PPC campaign in order to maximise return on ad spend (ROAS) and achieve your key business and revenue goals. This means constantly monitoring and making changes to the campaigns in question from ad copy, budget allocation, user targeting and keyword bidding strategies to ensure that click budgets are being used efficiently and are delivering a strong return on investment.
What are the options when it comes to PPC advertising?
At WRD we work across a wide range of paid advertising platforms, from the likes of Google’s search, display, remarketing, and shopping channels to social platforms like Facebook, LinkedIn and Instagram to Microsoft Ads and YouTube. Whatever your goal, there is a paid advertising solution for you.
Why choose WRD for PPC management?
Our team of ROI driven and KPI focussed PPC campaign specialists have many years of experience of driving new business in B2B and B2C sectors across the UK, Europe and globally. We have years of experience working on multilingual and multiregional PPC campaigns. We offer transparent reporting with frequent performance updates and all our UK work is done in–house with absolutely no outsourced, offshore support. Take a look at some examples of our PPC results or see what our clients have to say.
What type of clients does WRD run campaigns for?
Our PPC management specialists have worked successfully on campaigns of all sizes, from hyper-local focused campaigns for smaller businesses, to global multilingual campaigns for household names. From launching luxury cosmetics brands, to selling million pound commercial printers across Europe, generating sales for small boutique home furnishings websites to building bookings for corporate wellness providers. There is no client too big or small for our PPC team, whatever you require, we can offer a solution.