Google has just revealed a new feature to filter out bots and spiders from your website traffic and activity data. This is good news for businesses as it should help you solve the puzzle of how much of your traffic is from real people. The way this new filter works is by filtering out all…
In the olden days when SEOs were first learning their trade in optimisation there were two distinct camps – black hat SEOs and white hat SEOs. For those uninitiated in the sometimes strange language of search engine optimisation this could sound rather exciting if you remember Hollywood westerns in the fifties when the goodies wore…
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase sales as a result. Every business nowadays appreciates the importance of having an online presence and driving traffic to their website but many companies are…
After pandas, penguins and hummingbirds you may have expected Google to name its latest controversial algorithm change after one of our animal friends. Giraffe perhaps, Duck-billed Platypus or Koala Bear would at least seem a little more acceptable and cuddly. However the decision to reward websites with a secure setting (HTTPS as opposed to HTTP)…
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local businesses. The guys over at Search Engine Land named the update “Pigeon” because of the bird’s fondness for home (local is where the heart is,…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Google Analytics is an important tool for gathering and analysing statistics about a website, with a huge range of information on offer. There is no doubt that using it wisely is one of the foremost ways to understand how a website is doing and to assess things like through-clicks and conversions. Google is a titan…
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Increasing LinkedIn Company Followers LinkedIn offers businesses and companies a great opportunity to increase corporate engagement. As many of you will know, LinkedIn is a great source of information for business professionals, a fantastic place to build and develop personal business networks and an invaluable way to share content, and interact, with like-minded peers, colleagues,…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
