Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and phone number) listings are, however, often overlooked, in particular for the value they offer to a local search strategy or campaign. What are citations? A…
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Why use Dashboards in Google Analytics? Using custom dashboards in Google Analytics is a great way to obtain quick and concise insight into website or mobile app performance. Dashboards allow you to quickly pull in key data from many of the various reports in analytics; putting them into one screen with custom tables, charts, or…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…
Some years ago when SEO and then social media engagement began to develop into more mainstream marketing activities, there were many seasoned PR professionals and agencies that ignored, or even derided them as channels or tactics. At best, these disciplines tended to be paid lip service. Online exposure was, for a long time, seen by…
Every new AdWords customer has a number of questions they want answered before they part with their advertising budget. Here are a few commonly asked questions about AdWords with corresponding answers: Q: Why do I need an AdWords campaign? I’m already ranking high organically for my brand terms. A: To rank highly for your well-known…
Pinterest is one of the fastest growing social networks and more and more brands are using it for business. Have you made the jump yet? If you are considering using Pinterest for business, or have just started out, these top tips will go a long way to achieving pinning success. 1. Tell the story of…
Clients and agencies often ask us whether they should have a standalone website designed specifically for mobile users, or a responsive website which adapts to show site content according to screen size, and therefore is mobile friendly. Quite simply, we always recommend a mobile responsive site over a separate mobile site. When a mobile visitor…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
