As technology advances every day, new devices become mainstream, popular internet social media channels become hot marketing channels and Google continues to change its algorithms to heighten the quality of sites in the search results, there is a real need for the professional SEO or website owner to update their marketing toolbox on a regular…
Creating, monitoring and analysing your pay per click campaign can be a pretty complex undertaking. Often web owners get stuck in the “ppc bubble”, fail to look at the wider picture, miss new technologies, and end up finding they they cannot see the wood for the trees. So just to put things into a little…
In order to encourage website visitors to become customers, organisations spend a great deal of time and energy optimising their home page, about us page, and services and products pages. But the fact is if your website has an ecommerce element, maximising for conversions for these pages is only getting your potential client chomping at…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
In the deep dense marketing jungle of the internet there is little that creates more tension amongst business owners and webmasters alike than the reappearance of Google Panda. It is quite unbelievable that it is now well into its third year and now in its 27th update. Some of the past updates have seemed quite…
The demise of the Google keyword tool was a great blow to all SEOs. It was fundamental to the very tasks of keyword research and optimising web content – a springboard to finding the most appropriate keywords and creating effective long tails. Google replaced it with the keyword planner but it can only be accessed…
In a culture where communications, data storage, business promotions, leads and sales are now held in the cloud and part of an ever-evolving online world, there has never been a more essential time for robust internet security. But I always find it a little odd that as we are immersed in a barrage of technological…
Regardless of the impulse many of us might have to utter the words “I’ll Google it” when meaning “I’ll search for it on-line”, there are still plenty of good reasons for advertising on Bing. Formerly known as MSN adCenter, Bing Ads offer a number of the benefits and features that Google AdWords do – but…
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
