As you would expect for a topic such as SEO the internet is full of SEO “advice” but how do you know what is trustworthy? Has it been written by someone with experience or someone who is just starting out? (The Dunning–Kruger effect is a real thing in this industry!) Even when SEO advice is…
Marketeers are often in a position where they find themselves having to choose between PPC or SEO, often based on budget limitations, perceived constraints based on their campaign goals/objectives, and sometimes instructions from above. We believe that this is a false dichotomy. SEO and PPC both have strengths and weaknesses and by using them together…
Having a robust ecommerce strategy in place ahead of the Holiday season has never been more important than it is in 2020. In a year where online Christmas shopping is set to reach record highs, and with competition more aggressive than ever, understanding how you can leverage online shopping to your advantage is vital to…
What is an Ad Platform? An ad platform is a piece of technology made with the intention of monetizing online traffic. This online traffic can take a number of different forms, from users seeking a product or service, to entertainment or online social interactions. Ad platforms make money, put simply, through their users’ attention and…
Throughout the entirety of the COVID-19 pandemic so far, we have seen a continuous rise in the number of customers opting to shop online. Since the UK government re-tightened social distancing restrictions mid-September, it is only natural that retail businesses of all sizes across the UK are starting to worry about in-store sales for Q4,…
What is a search engine? A search engine is a programme created to serve users content relevant to their search intent and requirements. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. The very first “search engine” was the Archie Query…
We often come across prospective clients who have just had a new website designed and are consequently looking for some digital marketing consultancy to get the best of their new investment, or, otherwise, are looking for our support in recovering any search engine traffic lost as a result of the web designers not taking SEO…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
You may have come across our earlier blog discussing “must-have SEO tools and software” where the WRD SEO consultants shared their most frequently used tools, this time we spoke to our PPC management team who have shared what, in their minds, are the best PPC tools. Here’s what Milan had to say: “it’s always a…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
