Google Analytics is a powerful – and free – tool that is essential for any business that takes its online marketing seriously. You can use it to find out who is visiting your site and how your visitors behave, helping you to make more intelligent marketing decisions. But are you using it correctly? Google Analytics is…
Landing pages are designed for one thing and one thing only: conversions. You can set up a landing page to encourage prospects to sign up to your email newsletter, to test out your new service, or to buy your latest product. Whatever the aim of your landing page, you will want to ensure that it…
With social media becoming increasingly popular, most businesses now realise the benefits to be had by getting involved in one or a few social platforms. But even if you know that being social is a great idea, there is still the small matter of which social network is the right choice for you. There are…
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…
With so many social networks around these days, and the big two of Facebook and Twitter dominating, do you really need to bother with Google+? Many have argued that there is no need and that it is better to stick with the more established social networks. However, Google+ has a lot going for it, and…
You probably already know about the importance of publishing content online for marketing purposes. Content boosts your reputation, builds trust and helps you to build those ever-important backlinks to enhance your SEO – and that’s just the start. But coming up with ideas for your content creation is not easy. Here are a few strategies…
AdWords has long been the leading PPC advertising channel. Run by Google, it can prove incredibly successful for those companies that get it right. You may already know a bit about this advertising technique. It involves creating a short text ad consisting of a headline, two lines of text, and a URL. You then…
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers online and to build trust. Content can come in many forms, including images, videos and audio, but written content still dominates. So how should you…
Choosing a domain name is so critical that it is worth spending a lot of time over the process. Once you have set up your site and published pages of content over months and years, you will not want to have to change your domain name without good reason. It’s far better to make the…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
