Online marketing can have fantastic results for your business. However, it’s easy to make mistakes that can waste your time and resources or even have a negative impact on your business. Here are five common mistakes that can derail your marketing. Are you making any of these? Not Having Goals Never go into any marketing…
Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity. Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors…
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales. One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can…
SEO is a complex skill comprising many strategies, and getting started is the hardest part of all. If you are new to SEO, it’s easy to make mistakes. However, while many mistakes will simply waste your time and resources, some of them could have more serious consequences and could hurt your future optimisation efforts. Here…
Remarketing (also known as retargeting) has taken the online marketing world by storm in recent years. If you haven’t experimented with this technique, now is a good time to try it yourself. Remarketing can be used in many different ways to drive visitors and conversions, so here are some of the best tactics you can…
Online reviews are more important than ever before. Many people will now seek out reviews of products and services online before making a purchase. So whatever you sell, you should expect people to want to read reviews from your previous customers before making a decision. Having a large number of reviews increases trust in your…
AdWords was launched in 2000, and since then, it has seen a number of changes. But one thing that has never changed has been the ads down the right side of the page in the search results. Until now. On February 19th, Google suddenly and unexpectedly made one of the largest changes to AdWords in…
If you are concerned about increasing your conversions on your website, there are many tools that you can use to help you. One of the most interesting – and effective – tools is the heatmap. But what are these, and how can you use one to start enjoying more conversions? What Are Heatmaps? Heatmaps are…
AdWords is one of the most effective ways to drive targeted traffic to your website. But many companies don’t know how to get the most from their ads, and often they fail to spend enough time on getting the copy just right. Here are some tips to get the most from your copy to get…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
