Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of misinformation out there. The general consensus is that duplicate content is bad – but exactly how bad is debatable. In this guide, we hope to…
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant amount of targeted traffic – and if you’re not ranking, you can be sure your competitors are. One area where local SEO is especially effective…
For most businesses, the home page is probably the most important page on your website. It’s the first page that many potential customers see, and its role is to draw users into the website to find what they are looking for. If your home page is in need of a revamp, here are five steps…
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the importance of optimising your content for specific phrases. We’ll skip the whole importance of keywords in this post, other than to quickly remind you that…
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred to as the ‘Possum’ update. The update to the algorithm was made on September 1st, 2016. Now that the dust has settled, it’s a good…
If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because Google is constantly updating its algorithm. It does not do this to catch people out, but simply to improve the search results for its users….
Landing pages are designed for one thing and one thing only: conversions. You can set up a landing page to encourage prospects to sign up to your email newsletter, to test out your new service, or to buy your latest product. Whatever the aim of your landing page, you will want to ensure that it…
With so many social networks around these days, and the big two of Facebook and Twitter dominating, do you really need to bother with Google+? Many have argued that there is no need and that it is better to stick with the more established social networks. However, Google+ has a lot going for it, and…
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on page 1 of Google before they enter another search phrase, so the higher up on Google your website is – the better. So how does…
Web Results Direct (WRD) were Hendeca's chosen provider of web hosting, web design and to lead our marketing campaigns. We chose WRD because they accurately interpreted our vision for the website and made us feel very secure in their ability to host the site. We had previously found marketing a daunting task but WRD gave sound advice and were transparent in the costs. More than anything though, they were great to work with; reliable, very quick to respond and a fantastic team of people always available with help and support. On behalf of all of us in Hendeca we cannot recommend them highly enough!
