LinkedIn is one of the most important platforms for B2B marketing. While many people see it as just an online CV, smart businesses know that it is far more than that.
If your customers are other businesses, you can be sure that you will find them on LinkedIn. This is the place where you make serious connections, where you generate real business leads.
But how do you go about marketing on the platform? Here are some key tactics to consider.
Use Advanced Search
The advanced search tool is fantastic on LinkedIn. You can use it to search for exactly who you want to connect with by keywords, title, company, industry and more. This is a great place to start when you want to find the right people to connect with.
Connect on a Personal Level
Don’t spam potential leads with the same greeting. Get personal and find something relevant to them when you make contact.
If you have a connection in common, this is a great start. Otherwise, look for something in their profile that you can make a personal reference to, whether a company you know well that they used to work for, a hobby they enjoy or groups where they are members.
Join a Group
Groups are one of the best features of LinkedIn, and they are a great way to connect with your customers. There are many groups to join, so find groups where your target customers are present. Once you are in the groups, participate frequently. Answer questions, comment on new articles, get involved and increase your visibility.
Visit Profile Pages
Sometimes just visiting profile pages is enough to get on someone’s radar. When you visit someone’s page, they can find out that you have done so. People are always intrigued when someone is checking them out, so there’s a good chance they will take a look at your profile.
If you create a strong profile that highlights how you can help people, you will stand more chance of standing out to your target customers when they take a look at your profile.
Post Regular Updates
One of the best ways to increase your visibility on LinkedIn is to update your status regularly. Post a simple update, a link to an article you found interesting, your own blog posts and more, and people in your network will see your update, helping to increase awareness.
Share Valuable Content
Create content that solves a problem, that educates people on how to do something better, and post it to LinkedIn. This shows you are a thought leader, and it’s a great way to get more business.
Interact with Companies
Find companies you are interested in and follow them. Check their updates, interact with them, and share their posts. This is a great way to make initial contact so that when you do reach out you will already be on their radar.
Paid advertising is a great option on LinkedIn because of the targeting available to you. You can get your updates in front of the right people by choosing your audience based on location, job role, company size and more, so it’s a great option.
Write a Great Summary
Your summary is the perfect place to inform and persuade. Reach out to your target audience, explain why you are such a great fit, address their pain points and introduce yourself properly. You can also include contact information again here to make it easy for people to contact you.
Generate Leads from LinkedIn
LinkedIn can be the ideal way to generate business leads. So spend time on the platform, get to know its features, and it can be the perfect way to increase your visibility and reach out directly to your ideal customers.