Sodexo (Comfort Keepers)

Sodexo worked with Web Results to test the UK market for “Comfort Keepers” now known as “Prestige Nursing”, with the aim of improving efficiency and ROI of PPC as a channel and ensuring the website was optimised efficiently for search.

105% Increase in Organic Traffic

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Who Are They?

Sodexo are the 18th largest company in the world and, as part of their extensive portfolio, they have a global franchise operation that focuses on in-home care: Comfort Keepers, now known as Prestige Nursing.

Comfort Keepers/Prestige Nursing are home care specialists, supporting people within their own home with live-in and daycare services. The flagship UK franchise was launched in Worthing, Sussex and the organisation chose us through a competitive pitch as its preferred SEO & PPC partner.

What Were Their Objectives?

The brand needed to support their new centre with a mix of brand awareness messaging, local search dominance, recruitment and inbound lead generation.
The decision-making process for a client in this market is an average of 18 months, so the challenge was to engage with prospective clients at the start of their research phase, remain relevant and in front of all potential clients over this period. At the same time, it was critical that the brand was presented as the best choice for independent care at home services in the local region.

105% Increase in Organic Traffic

591% Increase in PPC Click-Through Rates

46% Increase in PPC Conversion Rates

What Did We Do?

The first step in the digital marketing campaign was to improve the efficiency and ROI of the organisation’s PPC campaigns. Making each click more relevant, and each conversion more valuable, was critical.
This consultancy and management activity increased conversion rates, reduced click spend and created a healthy and results-driven PPC account.
We also provided extensive consultancy support to Sodexo and its web designers in order to build, and transition to, a new responsive site.

By making sure the new site was technically optimised for search, coupled with extensive ethical on-page optimisation and the provision of continuous digital marketing consultancy services, the site launch was a resounding success.
We built upon this strong foundation by implementing a focussed content creation programme and the development of a comprehensive social media and email marketing campaign.
The outcome of this focussed, ROI driven activity, was an efficient omnichannel marketing campaign that supported increased organic and paid clicks, improved conversion rates and significantly enhanced brand engagement across the organisation’s key target audiences.

"Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be understated"

Darren Housden

What Were The Results?

Year on year organic search traffic increased by 105%, paid and organic goal conversions (enquiries) improved, not only in volume but also in relevance and quality. PPC click-through rates increased by 591% and the click conversion rates also improved by 46% year on year.

What Our Clients Say

"Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Initially contracted to assist with SEO and develop an additional website to cover a growing product offering. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis. Most recently, developing and managing multiple paid advertising campaigns, in over 10 languages, across a variety of platforms and providing us with ongoing analysis in order to get the most out of our efforts. We view the team at WRD as an extension of our own"
"Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated"
"We hired Web Results Direct initially to look after SEO for our website, and at the end of the first year, we celebrated our best year ever for web sales. We then gave them responsibility for our PPC campaigns – a tall order given the high targets we needed to achieve. However, they not only hit the target, but exceeded it, delivering a 38% increase in average ROI for the year."
"I’m writing to tell you how pleased I am with the service you’re giving UPS Systems PLC. When you first pushed up our PPC results, we were pleased. We were even happier when you saw a couple of opportunities for us to improve them. So much happier, in fact, that we gave you responsibility for our organic search optimisation too. That also improved substantially, and you’ve recently made suggestions based on more new opportunities which are paying off again. Your quarterly reports aren’t just regurgitated screenshots but show you’ve thought carefully about our visitor results before mailing us. You unfailingly make a follow-up call to check that your perceptions make sense to us and that we understand the changing web marketing landscape. I was pleased to be able to recommend your services to an acquaintance recently. I told her that WRD is our most professionally run services supplier. That’s not just my view – it’s the view of our whole senior management team. Please keep up the good work!"
"I've worked with Web Results Direct now for some 12 years and they have been nothing but exemplary the whole time! My brief for our internet marketing partner is quite straight forward. I require a company that works efficiently and ethically for the long term gain and that breaks all the jargon surrounding it into layman's terms with clear and concise reporting. Web Results Direct fulfill this brief perfectly! "
"We had an opportunity from a website enquiry confirm yesterday - worth £xxK. We've no doubt that this is down to your management and refinement of our SEO and PPC. Thank you!"
"I have to say, you guys have done an amazing job with our SEO. We are very satisfied with all your work. It’s so refreshing working with an agency that totally understand what we do."
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