What Did We Do?
The first step in the digital marketing campaign was to improve the efficiency and ROI of the organisation’s PPC campaigns. Making each click more relevant, and each conversion more valuable, was critical.
This consultancy and management activity increased conversion rates, reduced click spend and created a healthy and results-driven PPC account.
We also provided extensive consultancy support to Sodexo and its web designers in order to build, and transition to, a new responsive site.
By making sure the new site was technically optimised for search, coupled with extensive ethical on-page optimisation and the provision of continuous digital marketing consultancy services, the site launch was a resounding success.
We built upon this strong foundation by implementing a focussed content creation programme and the development of a comprehensive social media and email marketing campaign.
The outcome of this focussed, ROI driven activity, was an efficient omnichannel marketing campaign that supported increased organic and paid clicks, improved conversion rates and significantly enhanced brand engagement across the organisation’s key target audiences.
What Were The Results?
Year on year organic search traffic increased by 105%, paid and organic goal conversions (enquiries) improved, not only in volume but also in relevance and quality. PPC click-through rates increased by 591% and the click conversion rates also improved by 46% year on year.