What Did We Do?
We achieved local organic ranking dominance early on in the campaign through focussed on-page optimisation and content improvements.
Throughout the second phase of activity, we worked closely with Keith Graham in order to develop a new, responsive website, giving the room and scope to target the broader markets of Surrey and Hampshire with the firm’s service-orientated keywords.
This element of the campaign was achieved through ethical on-page optimisation activity and the improvement of the firm’s online profile across the web.
What Were The Results?
Quarterly organic traffic volumes increased by 77% in the first phase of activity, with an associated 100% increase in the numbers of new organic search users to the site. Goal completions (enquiries) increased by 160% and the overall organic conversion rate was up by 46%.