Keith Graham

Keith Graham approached Web Results looking to grow their search engine presence with a particular focus on their local area of Aldershot and Farnham. The long-term objective was to use their organic presence to support their growth and expansion into the wider areas of Surrey and Hampshire.

160% Increase in Organic Search Enquiries

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Who Are They?

Keith Graham is a firm of Chartered Accountants and Auditors. Founded in 1993 the firm offers a range of accountancy services in Surrey and Hampshire to individuals and businesses.
Keith Graham has pursued a growth strategy since its inception and recently this growth strategy has included digital channels, with organic search traffic forming the cornerstone of this current approach.

What Were Their Objectives?

As a locally focussed service provider, the firm were keen to target strong organic search rankings for the local towns of Aldershot and Farnham, with the scope increasing in the second phase of the campaign to target Surrey and Hampshire in order to support its long-term growth objectives.

160% Increase in Organic Search Enquiries

77% Increase in Organic Traffic

100% Increase in New Organic Visitors

46% Increase in Organic Conversion Rate

What Did We Do?

We achieved local organic ranking dominance early on in the campaign through focussed on-page optimisation and content improvements.
Throughout the second phase of activity, we worked closely with Keith Graham in order to develop a new, responsive website, giving the room and scope to target the broader markets of Surrey and Hampshire with the firm’s service-orientated keywords.
This element of the campaign was achieved through ethical on-page optimisation activity and the improvement of the firm’s online profile across the web.

What Were The Results?

Quarterly organic traffic volumes increased by 77% in the first phase of activity, with an associated 100% increase in the numbers of new organic search users to the site. Goal completions (enquiries) increased by 160% and the overall organic conversion rate was up by 46%.


What Our Clients Say

"Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Initially contracted to assist with SEO and develop an additional website to cover a growing product offering. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis. Most recently, developing and managing multiple paid advertising campaigns, in over 10 languages, across a variety of platforms and providing us with ongoing analysis in order to get the most out of our efforts. We view the team at WRD as an extension of our own"
"Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated"
"We hired Web Results Direct initially to look after SEO for our website, and at the end of the first year, we celebrated our best year ever for web sales. We then gave them responsibility for our PPC campaigns – a tall order given the high targets we needed to achieve. However, they not only hit the target, but exceeded it, delivering a 38% increase in average ROI for the year."
"I’m writing to tell you how pleased I am with the service you’re giving UPS Systems PLC. When you first pushed up our PPC results, we were pleased. We were even happier when you saw a couple of opportunities for us to improve them. So much happier, in fact, that we gave you responsibility for our organic search optimisation too. That also improved substantially, and you’ve recently made suggestions based on more new opportunities which are paying off again. Your quarterly reports aren’t just regurgitated screenshots but show you’ve thought carefully about our visitor results before mailing us. You unfailingly make a follow-up call to check that your perceptions make sense to us and that we understand the changing web marketing landscape. I was pleased to be able to recommend your services to an acquaintance recently. I told her that WRD is our most professionally run services supplier. That’s not just my view – it’s the view of our whole senior management team. Please keep up the good work!"
"I've worked with Web Results Direct now for some 12 years and they have been nothing but exemplary the whole time! My brief for our internet marketing partner is quite straight forward. I require a company that works efficiently and ethically for the long term gain and that breaks all the jargon surrounding it into layman's terms with clear and concise reporting. Web Results Direct fulfill this brief perfectly! "
"We had an opportunity from a website enquiry confirm yesterday - worth £xxK. We've no doubt that this is down to your management and refinement of our SEO and PPC. Thank you!"
"I have to say, you guys have done an amazing job with our SEO. We are very satisfied with all your work. It’s so refreshing working with an agency that totally understand what we do."
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