Huxley Golf

As Huxley Golf were already working with WRD to curate a strategic digital marketing and SEO campaign, they decided to move their in-house PPC campaign to our team also. Their key objective was to run the campaign with a solid and reliable ROAS.

359% Increase in Conversion Rates

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Who Are They?

Huxley Golf is a British company that is leading the way around the world with its innovative and premier quality all-weather golf surfaces and golf equipment that include artificial putting greens and golf mats. Its aim is simple; to help everyone involved in the great game of golf to improve.

What Were Their Objectives?

Huxley Golf had been running their Google Ads campaigns in-house for a number of years but felt they were not getting the necessary return on their ad spend and were considering stopping the PPC ads altogether.

359% Increase in Conversion Rates

144% increase in Click-Through Rates

41% Increase in Ad Clicks

20% Increase in Ad Impressions

What did we do?

As the incumbent providers of digital marketing consultancy and SEO services to Huxley Golf, we suggested that we took over the Google Ads PPC account to see if performance and ROI could be improved.
All of Huxley Golf’s current PPC campaigns were audited, reviewed and fully optimised in order to ensure that they delivered efficiency and improved performance.
Updated target keywords and ad copy were implemented, and accurate conversion tracking was put in place for the campaigns so that the results could be measured.

What were the results?

Since the commencement of PPC campaign optimisation activity, Click-Through Rates (CTR) have increased by 144% and ad clicks increased by 41% for the same budget. Conversion rates increased by 359% and the average ad positions on the search results pages improved by 20%.

What Our Clients Say

"Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Initially contracted to assist with SEO and develop an additional website to cover a growing product offering. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis. Most recently, developing and managing multiple paid advertising campaigns, in over 10 languages, across a variety of platforms and providing us with ongoing analysis in order to get the most out of our efforts. We view the team at WRD as an extension of our own"
"Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated"
"We hired Web Results Direct initially to look after SEO for our website, and at the end of the first year, we celebrated our best year ever for web sales. We then gave them responsibility for our PPC campaigns – a tall order given the high targets we needed to achieve. However, they not only hit the target, but exceeded it, delivering a 38% increase in average ROI for the year."
"I’m writing to tell you how pleased I am with the service you’re giving UPS Systems PLC. When you first pushed up our PPC results, we were pleased. We were even happier when you saw a couple of opportunities for us to improve them. So much happier, in fact, that we gave you responsibility for our organic search optimisation too. That also improved substantially, and you’ve recently made suggestions based on more new opportunities which are paying off again. Your quarterly reports aren’t just regurgitated screenshots but show you’ve thought carefully about our visitor results before mailing us. You unfailingly make a follow-up call to check that your perceptions make sense to us and that we understand the changing web marketing landscape. I was pleased to be able to recommend your services to an acquaintance recently. I told her that WRD is our most professionally run services supplier. That’s not just my view – it’s the view of our whole senior management team. Please keep up the good work!"
"I've worked with Web Results Direct now for some 12 years and they have been nothing but exemplary the whole time! My brief for our internet marketing partner is quite straight forward. I require a company that works efficiently and ethically for the long term gain and that breaks all the jargon surrounding it into layman's terms with clear and concise reporting. Web Results Direct fulfill this brief perfectly! "
"We had an opportunity from a website enquiry confirm yesterday - worth £xxK. We've no doubt that this is down to your management and refinement of our SEO and PPC. Thank you!"
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