Family Theme Park & Resort

Web Results worked with this well-known family theme park to create a number of quality, optimised pages with the goal of attracting users looking for short breaks as well as corporate, business, meeting and function rooms.

49% Increase in Organic E-commerce Revenue

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Who Are They?

The client is one of the country’s foremost theme parks and resorts, a household name; it is synonymous with adventure and great family days out.

What Were Their Objectives?

The client relied upon us to maintain its Google Ads and Bing PPC campaigns in order to support an increasing calendar of events designed to make the resort a year-round attraction, in addition to a full-service SEO and digital marketing campaign.

The volume of marketing campaigns that the client promoted annually, and the launching of new attractions each year, required project and campaign-based SEO in order to maximise the performance of the website in terms of revenue generation.

A key objective for the resort was to increase the numbers of UK short break and corporate hospitality bookings. This required developing appropriate organic rankings in a highly competitive market, building appropriate PPC campaigns and working within the site content in order to position the client as the go-to venue for weekend and family breaks, as well as corporate functions.

49% Increase in Organic E-commerce Revenue

18% Increase in PPC Conversion Rates

8.5% Increase in PPC ROI

9% Drop in Campaign Spend

What Did We Do?

In order to support the client in attracting short break clicks from the organic search results, as well as corporate, business, meeting and function bookings, we designed, created and launched a number of dedicated optimised pages across the site.

The “short breaks” pages were focussed on supporting and improving the performance of some of the existing (and therefore more authoritative) “short breaks” & “hotel” related pages on the site. These pages significantly improved their rankings and organic performance, thanks to the launch of the new pages, in what is undoubtedly, a highly competitive market.

The corporate pages were also amongst some of the best performing business, corporate and function pages on the site.
The overall site’s organic performance was improved with comprehensive onsite optimisation activity, intensive market research and relationship building activity with appropriate and relevant third-party sites.

What Were The Results?

Year on year organic e-commerce revenue increased by 49% and organic conversion rates increased by 45%. PPC conversion rates increased by 18%, with ROI up by 8.5%, despite the PPC campaign spend dropping by 9%.

What Our Clients Say

"Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Initially contracted to assist with SEO and develop an additional website to cover a growing product offering. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis. Most recently, developing and managing multiple paid advertising campaigns, in over 10 languages, across a variety of platforms and providing us with ongoing analysis in order to get the most out of our efforts. We view the team at WRD as an extension of our own"
"Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated"
"We hired Web Results Direct initially to look after SEO for our website, and at the end of the first year, we celebrated our best year ever for web sales. We then gave them responsibility for our PPC campaigns – a tall order given the high targets we needed to achieve. However, they not only hit the target, but exceeded it, delivering a 38% increase in average ROI for the year."
"I’m writing to tell you how pleased I am with the service you’re giving UPS Systems PLC. When you first pushed up our PPC results, we were pleased. We were even happier when you saw a couple of opportunities for us to improve them. So much happier, in fact, that we gave you responsibility for our organic search optimisation too. That also improved substantially, and you’ve recently made suggestions based on more new opportunities which are paying off again. Your quarterly reports aren’t just regurgitated screenshots but show you’ve thought carefully about our visitor results before mailing us. You unfailingly make a follow-up call to check that your perceptions make sense to us and that we understand the changing web marketing landscape. I was pleased to be able to recommend your services to an acquaintance recently. I told her that WRD is our most professionally run services supplier. That’s not just my view – it’s the view of our whole senior management team. Please keep up the good work!"
"I've worked with Web Results Direct now for some 12 years and they have been nothing but exemplary the whole time! My brief for our internet marketing partner is quite straight forward. I require a company that works efficiently and ethically for the long term gain and that breaks all the jargon surrounding it into layman's terms with clear and concise reporting. Web Results Direct fulfill this brief perfectly! "
"We had an opportunity from a website enquiry confirm yesterday - worth £xxK. We've no doubt that this is down to your management and refinement of our SEO and PPC. Thank you!"
"I have to say, you guys have done an amazing job with our SEO. We are very satisfied with all your work. It’s so refreshing working with an agency that totally understand what we do."
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