What Did We Do?
In order to support the client in attracting short break clicks from the organic search results, as well as corporate, business, meeting and function bookings, we designed, created and launched a number of dedicated optimised pages across the site.
The “short breaks” pages were focussed on supporting and improving the performance of some of the existing (and therefore more authoritative) “short breaks” & “hotel” related pages on the site. These pages significantly improved their rankings and organic performance, thanks to the launch of the new pages, in what is undoubtedly, a highly competitive market.
The corporate pages were also amongst some of the best performing business, corporate and function pages on the site.
The overall site’s organic performance was improved with comprehensive onsite optimisation activity, intensive market research and relationship building activity with appropriate and relevant third-party sites.
What Were The Results?
Year on year organic e-commerce revenue increased by 49% and organic conversion rates increased by 45%. PPC conversion rates increased by 18%, with ROI up by 8.5%, despite the PPC campaign spend dropping by 9%.