Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Clients and agencies often ask us whether they should have a standalone website designed specifically for mobile users, or a responsive website which adapts to show site content according to screen size, and therefore is mobile friendly. Quite simply, we always recommend a mobile responsive site over a separate mobile site. When a mobile visitor…
Making your website mobile-friendly should form a key part of your digital marketing strategy, as the points below prove. 1. Avoid A Drop In Search Rankings In June this year, Google openly stated that it plans to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users….
