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Cross-Channel Marketing Strategies

Cross-Channel Marketing Strategies

Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…

Digital Marketing For Your Database – Your marketing campaign starts with your own contacts

Digital Marketing For Your Database – Your marketing campaign starts with your own contacts

Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who your company has not previously had communications with”. Of course, this form of marketing is essential – you need to be constantly pushing new boundaries…

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"In the time we have been working with the team at WRD they have transformed our company's online presence and significantly increased online revenue. Organic traffic and revenue have grown by over 500% and 900% respectively compared with last year alone, and our paid search revenue and ROAS have seen improvements of almost 600% and 445% in the same period. We are very pleased with the results of the partnership so far and look forward to what the next year has to bring."
Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis.
We hired Web Results Direct initially to look after SEO for our website, and at the end of the first year, we celebrated our best year ever for web sales. We then gave them responsibility for our PPC campaigns – a tall order given the high targets we needed to achieve. However, they not only hit the target, but exceeded it, delivering a 38% increase in average ROI for the year.
Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated

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