Target Ovarian Cancer

This case study highlights the achievements of our paid media team who significantly improved website conversions and awareness for the national charity, Target Ovarian Cancer using PPC search marketing whilst working for free on a Pro Bono basis.

54.09% Average Conversion Rate

Download PDF

Who Are They?

Target Ovarian Cancer are the UK’s leading ovarian cancer charity. They work to improve early diagnosis, provide extensive support to those affected by the disease and fund life-saving ovarian cancer research.

What Were Their Objectives?

Despite already having a presence within the charity’s sector, the team at Target Ovarian came to WRD with the goal of improving awareness around the disease and its symptoms, wishing to reach women of all ages across the UK. Other key objectives included accelerating conversion rates for donations, increasing charity event and newsletter sign-ups and improving the number of users reaching out with support requests.

11.47% Overall Click Through Rate

54.09% Average Conversion Rate

60% Decrease in Cost per Conversion

Top of the Page for 76% of our Targeted Searches

What Did We Do?

Our PPC team engaged with the client to build an account structure that would gain the maximum number of impressions and visits to the TOC site from searchers wanting to find out more about the symptoms of Ovarian Cancer as well as the those wishing to join in activities to raise donations for the charity. The team also engaged with Google’s Grant Aid division to explore ways to utilise the allowance for charitable organisations.

We found that the most efficient way to draw maximum impact and visits from the $10,000 monthly allowance in the grant was to bid algorithmically for maximised conversions. This was then paired with ad copy carefully curated in order to reach and resonate with both people directly affected by the disease and their loved ones. As a result, we were able to dramatically increase the volume of visits (see below) and interaction to the charity online.

Thank you so much for all your support over the years – you have helped to raise awareness of ovarian cancer across the UK and we wouldn’t be where we are now without you

Target Ovarian

What Were The Results?

Using Target Ovarian’s Google grant, and our extensive experience within Google Ads and paid media, we were able to drive significant volumes of qualified traffic to the website. As the account developed, we achieved overall click through rates (CTR) of 11.47%, an average conversion rate of 54.09%, a 60% decrease in cost per conversion and were reaching the top of the page for 76% of our targeted searches.

Our Pro Bono support ran over a period of many years and has resulted in an incredibly solid campaign, alongside a significant increase in the charity’s UK profile.

What Our Clients Say

"Over the last couple of years, Web Results Direct have increasingly become invaluable in implementing a multi-national, multi-company digital transformation. Initially contracted to assist with SEO and develop an additional website to cover a growing product offering. Now WRD are an integral part of global campaigning, providing advice at all points from planning through implementation to analysis. Most recently, developing and managing multiple paid advertising campaigns, in over 10 languages, across a variety of platforms and providing us with ongoing analysis in order to get the most out of our efforts. We view the team at WRD as an extension of our own"
"Working with you all has been a great experience and we've learned so much. Together we grew our UK business and demonstrated to the Group enough confidence for them to authorise a significant acquisition - this is a huge achievement and your part in this should not be under stated"
"We hired Web Results Direct initially to look after SEO for our website, and at the end of the first year, we celebrated our best year ever for web sales. We then gave them responsibility for our PPC campaigns – a tall order given the high targets we needed to achieve. However, they not only hit the target, but exceeded it, delivering a 38% increase in average ROI for the year."
"I’m writing to tell you how pleased I am with the service you’re giving UPS Systems PLC. When you first pushed up our PPC results, we were pleased. We were even happier when you saw a couple of opportunities for us to improve them. So much happier, in fact, that we gave you responsibility for our organic search optimisation too. That also improved substantially, and you’ve recently made suggestions based on more new opportunities which are paying off again. Your quarterly reports aren’t just regurgitated screenshots but show you’ve thought carefully about our visitor results before mailing us. You unfailingly make a follow-up call to check that your perceptions make sense to us and that we understand the changing web marketing landscape. I was pleased to be able to recommend your services to an acquaintance recently. I told her that WRD is our most professionally run services supplier. That’s not just my view – it’s the view of our whole senior management team. Please keep up the good work!"
"I've worked with Web Results Direct now for some 12 years and they have been nothing but exemplary the whole time! My brief for our internet marketing partner is quite straight forward. I require a company that works efficiently and ethically for the long term gain and that breaks all the jargon surrounding it into layman's terms with clear and concise reporting. Web Results Direct fulfill this brief perfectly! "
"We had an opportunity from a website enquiry confirm yesterday - worth £xxK. We've no doubt that this is down to your management and refinement of our SEO and PPC. Thank you!"
"I have to say, you guys have done an amazing job with our SEO. We are very satisfied with all your work. It’s so refreshing working with an agency that totally understand what we do."
Right Menu Icon