Who are they?
Target Ovarian Cancer are the UK’s leading ovarian cancer charity. They work to improve early diagnosis, provide extensive support to those affected by the disease and fund life-saving ovarian cancer research.
What were their objectives?
Despite already having a presence within the charity’s sector, the team at Target Ovarian came to WRD with the goal of improving awareness around the disease and its symptoms, wishing to reach women of all ages across the UK. Other key objectives included accelerating conversion rates for donations, increasing charity event and newsletter sign-ups and improving the number of users reaching out with support requests.