Fujifilm Graphics Systems had, prior to engaging with WRD, invested very heavily in the digital market with the aim of generating higher volumes of sales across Europe via another supplier.
Investments included highly significant budgets allocated to paid advertising, web design and development, SEO and digital consulting. Unfortunately, results over the previous two years had been very poor and there had been no increase in lead volumes and no sales attributed to any of the above activities.
As a result, Fujifilm EU engaged with WRD in order to revitalise its digital marketing activity, improve the quality of the campaigns and focus on driving growth and sales.
WRD’s role is to provide Fujifilm with creative campaign design and support, SEO, PPC, Remarketing, social media advertising, banner advertising, reporting, tracking, CRO, design/creative assets creation and digital consulting.