Date

News Item

August 2008

It now seems that the merger talk of search engines is dying a death and that we will be left with just the big three for the time being. The impact of the status quo is probably to be welcomed. The main issue for our clients is whether or not it is worth the effort to even consider rankings on MSN and Yahoo.

Our own view is that with Google controlling around 70% of the US market and nearly 90% of the UK market (Hitwise) what little competition is left has to stay independent of the monolithic emperor of search. It is however astounding that the resources of both Microsoft and Yahoo seem to be so inept at offering a reasonable challenge to Google - and that challenge must lie in the quality of their search engines. The results are simply not good enough - search for one thing and you get some reasonable responses and some useless ones. With Google the search engine results are of the highest quality.

For the time being we continue to optimise for all three engines, but not surprisingly when clients express concern about their rankings, we know that the only engine they have in mind is Google.

April 2008

Google is almost certain to overtake ITV on its advertising revenue volumes during the second quarter of 2008 - this is really quite an extraordinary turnaround in the UK advertising industry. And of course - this is only the start. Projecting ahead one has to question the future value of cable and satelite TV as a medium at all. Broadcast TV as we know it may well disappear and be replaced by Internet TV in its entirety. We have no doubt that Google will almost certainly be a major new player in this market - whatever will happen to the BBC? What place is there for a state financed production business? The future looks truly uncertain for all the existing TV companies - exciting times!

February 2008

The month of the big bid for Yahoo by MSN has left us all pondering the future of the search market. It is not easy to predict the effect of this bid for us or our clients but we have to say that anything that increases search competition will be a good thing for our industry. Despite promises it seems to us that Google once again wishes to dominate the search engine world even more and we just hope that it gives the Yahoo search business real opportunity to grow and compete with the traditional Google engine. We want to market our clients on other serious engines and that opportunity is slowly disappearing.

January 2008

Web Results Direct joins Facebook

We have finally succumbed to the pressure of Facebook and now have set up our own profile. We are delighted to become friends and fans of our clients and anyone with an interest in us and what we do. Visit our profile!

Facebook is an increasingly important application on the web as it a method by which people can recommend other people to do certain things on the web. A recommendation on Facebook on a busy profile can generate very significant volumes of traffic and it is for that reason that we are really interested to set up our own profile and prove the point.

December 2007

Office Move to Peper Harow

Web Results Direct, the specialist internet marketing company, is moving to new offices on the Peper Harow Estate in Godalming in order to provide more accomodation for its expanding team of search engine and internet strategy professionals.

Founded in 2001, the Company currently has approximately 150 retained clients from all over world and in all fields of business activity.