
Delivering and converting your website visitors
The usability of a website is difficult to quantify but most people know how usable a site feels as to the degree of comfort they have in navigating around it and interacting with it.
Usability of sites can often be tested best in the following areas:
Navigation - how easy is it to navigate a site and how easy is it to get lost
Download Speed - each page within a site should be modest in size and download time
Forms - forms should be minimal and easy to complete
Text Size - text should be legible and not too tiny or too large
Headings - divide the page into headings that are logical and helpful to the visitor
Part our service to clients is to look at the general usability of a website and make constructive suggestions in consultation with web designers to improve usability and improve conversions.